If you serve several cities, a page for each one helps customers and search engines understand where you work. Done badly, the same page copied with the city name swapped, they add little and can count against you.
What makes a location page worth having
It should be useful to someone in that city. Ask what a customer there would want to know that a customer elsewhere would not.
What to include
- The services you provide in that city.
- Neighborhoods and nearby areas you cover.
- Typical response times.
- Local details that affect the work: housing age, weather, regulations or water quality.
- Photos of jobs you have completed there.
- Reviews from customers in that city.
- Clear contact details and a call to action.
What to avoid
- Copying one page and changing only the place name.
- Listing dozens of towns you never visit.
- Stuffing the city name into every sentence.
- Creating pages with a few lines of text and nothing else.
Structure
Use the city and service in the page title and main heading, write a unique introduction, and link each location page to your service pages and back again.
Start with the places that matter
Write full, useful pages for your five or ten most important cities before adding more. Depth beats quantity.
Keep them alive
Add new photos, reviews and job examples over time. A location page that keeps gaining real local content will keep improving, and it gives you something useful to send to customers in that area.