Heating and cooling companies have two frantic seasons and two quiet ones. Marketing that follows the same message all year wastes the quiet months and arrives late for the busy ones.
Spring: tune-ups and early replacements
Promote maintenance visits and check-ups before the first hot week. This is also the time to talk to owners of ageing systems about replacing before summer.
Summer: repairs and urgency
Shift budget to emergency searches. Make sure calls are answered instantly, your hours are accurate and your ads focus on fast response.
Autumn: heating checks and memberships
Promote furnace inspections and maintenance plans. Customers who join a plan in autumn become repeat customers for years.
Winter: heating repairs and indoor air quality
Emergency heating repair takes over. It is also a good season for humidifiers, filters and air quality products.
All year: build the base
- Collect reviews after every job.
- Publish content before each season starts, not during it.
- Keep your Google profile updated with seasonal posts and photos.
- Email and text past customers with reminders.
Budget with the weather
Raise ad budgets when a heat wave or cold snap is forecast and lower them when the weather is mild. A flexible budget buys far more leads than a fixed one.
Use the quiet months
The shoulder seasons are when to fix the website, write new service pages and call past customers about maintenance. That work is what fills the schedule when demand returns.