Short videos reach more local people than almost any other kind of post, and they do not need to be polished. Customers want to see real work by real people.
What to film
- The problem: show what was wrong before you started.
- The process: ten seconds of the work being done.
- The result: the finished job.
- A tip: one thing a homeowner should know.
- A face: someone from your team saying hello.
A simple weekly plan
- Monday: a quick tip filmed in the truck.
- Wednesday: a before-and-after from a job.
- Friday: a team or behind-the-scenes clip.
How to film it
- Hold the phone upright.
- Keep it under thirty seconds.
- Start with the most interesting moment.
- Add captions, because many people watch without sound.
- Mention your town or service area.
Where to post
Use the same clip on Instagram, Facebook, TikTok and YouTube Shorts, and add it to your Google Business Profile. One video can do five jobs.
Get the team involved
Ask technicians to film a few seconds on each job. Give a small prize for the best clip each month. The content gets better when the people doing the work film it.
Turn winners into ads
When a video does well, put a small budget behind it and target your service area. A clip that already performs will usually perform as an ad.
Do not wait for perfect
A slightly shaky video posted today beats a perfect one that never gets made. Consistency matters more than production quality.